GATKI is a brand shaped by Asian herbal traditions and everyday self-care rituals, expressed through simple, effective skincare solutions for sensitive skin.

The principles of simplicity, care, and cultural continuity are interpreted into a scalable design system across multiple touchpoints. From naming and packaging design to e-commerce, materiality and interaction patterns work together to ensure continuity from physical product to digital experience.

Visit live site

Brand Identity
The identity reflects the brand’s focus on care and simplicity. A cultural thread weaves through the visual language, allowing meaning to recur across applications. The logotype is applied consistently across packaging, serving as a stable anchor within the design system. Material, imagery, and layout introduce variation and nuance, maintaining recognition as the identity adapts across contexts.